Assessing Reseller Performance from the Perspective of the Supplier
研究从供应商视角开发了评估经销商绩效的可靠有效量表，识别出八个绩效维度，并验证了复合量表、整体量表和维度量表的信度与效度。
The objective of the authors’ study was to develop a reliable and valid scale to assess reseller performance from the perspective of the supplier. To specify the domain of reseller performance, four different conceptualizations of organizational effectiveness were explored, leading to the identification of eight facets of reseller performance. Using data collected on the resellers of two different suppliers, the authors investigated the reliability and validity of three different types of scales—facet, composite, and global. Results indicate that two composite scales, a 5-item global scale, and seven 3-item facet scales have acceptable levels of reliability, construct validity, and generalizability.