Diversity in the Emergence of Electronic Commerce
本文通过九个案例研究，对电子商务的实施形式进行了分类，并识别出三个趋势：从竞争优势转向行业效率提升、电子市场的形成以及社区内的渐进式发展。
This paper reviews the diverse forms taken by electronic commerce and the varied perspectives taken by observers to analyse it. Nine case studies are used to develop a taxonomy of electronic commerce implementations. Three trends in the emergence of electronic commerce are identified: a change in emphasis from competitive advantage towards the gaining of sector-wide improvements in efficiency and effectiveness, the formation of electronic markets, and a process of incremental rather than radical development within communities.