Marketing Strategy Implications of the Miles and Snow Strategic Typology
研究了迈尔斯与斯诺战略类型学在营销策略领域的适用性，通过实证调查动态环境中企业的营销策略，验证了该类型学的有效性。
The Miles and Snow strategic typology is a useful tool for categorizing as well as understanding the types of strategies to be followed by organizations. The authors attempt to relate the usefulness of this typology to the field of marketing strategy and report an empirical investigation, within this context, of the marketing strategies used by firms in a dynamic environment. Results provide support for the typology and its applicability to the area of marketing strategy.