Product Innovation by Smaller, High‐Technology Firms in Canada
调查了124家加拿大小型高科技企业，研究它们开发与营销创新产品的流程，发现这些企业技术专长强但综合管理能力弱，影响新产品成功推出。
Russell Knight has surveyed 124 small, high‐technology firms in Canada to learn more about the processes they use to develop and market innovative products. The scope of his survey included an investigation of planning early in the product's development cycle, how products move from R&D to mass marketing, and how firms learn about their markets in very specialized areas. In general, Knight finds that the firms have more technical than general management expertise. Technically trained entrepreneurs have difficulty with general management skills needed to facilitate the successful introduction of new products.