Detecting Buyer Preferences to Guide Product Development and Advertising
本文描述了一种通过消费者评估大量测试产品来识别最受欢迎产品属性组合的方法，为产品开发者和广告商提供选择后续推出产品的指导。
If you could tell which product characteristics consumers would prefer, product development could be targeted sharply and positioning the product competitively could be done with more confidence. This article describes one approach by which a relatively large set of test products is evaluated by consumers in order to identify the most acceptable combination of product attributes. Identification of this combination provides the product developer with guidelines as to which test product should be selected for subsequent introduction. The focus is on the discovery of discernible attributes of a product in a fragmented category to support the advertising claim.