Technology Diffusion: An Empirical Test of Competitive Effects
实证检验竞争对组织采纳技术创新的影响，发现集中行业、低价格强度、供应商激励和垂直联系促进采纳，采纳者与非采纳者在信息处理特征上存在差异。
The authors provide an empirical test of the effects of competition on the adoption of technological innovations by organizations. They follow the conceptualization developed in the model they proposed previously in the Journal of Marketing. An empirical study of the factors accounting for the adoption or rejection of a high technology innovation is reported. The results suggest that firms most receptive to innovation are in concentrated industries with limited price intensity and that supplier incentives and vertical links to buyers are important in achieving adoption. The results also suggest that adopters can be separated from nonadopters by their information-processing characteristics.