Group, sub-group, and nominal group idea generation: New rules for a new media?
研究了在计算机中介环境下，群体应如何组织以生成创意，发现完整群体比个人或子群体产生更多且更高质量的创意，归因于阻塞减少和不同社会过程。
How should a group organize itself to generate ideas? Should all group members work together as one intact group, should they form several smaller sub-groups that work independently, or should all members work separately as individuals without communicating? Research with verbal media presents a clear answer: all members should work separately without communicating. This paper examines this question for computer-mediated idea generation. In two separate studies, intact groups generated more ideas (with higher quality) than those working as individuals or in several smaller sub-groups. We attribute these differences to reduced blocking, and different social processes adopted in the different sized groups.