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企业考虑垂直区域分销计划时的问题清单

A Checklist of Questions for Firms Considering a Vertical Territorial Distribution Plan

Journal of Marketing · 1982
被引 0
人大 AFT50UTD24ABS 4*

中文导读

为考虑垂直区域分销系统的企业提供问题清单,帮助营销人员与律师制定更符合法律要求的分销计划,降低诉讼风险。

Abstract

A firm contemplating a vertical territorial distribution system may be leaving itself open to litigation. Use of this checklist can help the marketer and his/her attorney develop a distribution plan with greater confidence that it will satisfy the law.

市场营销商业法分销渠道法律合规