Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook
这篇1985年的综述回顾了竞争分析模型在营销中的应用，总结了关键问题和研究发现，并展望了未来研究方向，适合对竞争策略和营销模型感兴趣的学者。
Jehoshua Eliashberg, Rabikar Chatterjee, Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook, Journal of Marketing Research, Vol. 22, No. 3 (Aug., 1985), pp. 237-261