A Rhetoric-in-Context Approach to Building Commitment to Multiple Strategic Goals
研究高层管理者如何通过语言构建语境，影响员工对多重战略目标的承诺，基于大学情境的实证分析揭示了修辞与历史语境、变革程度及内部一致性的关系。
There are still few explanations of the micro level practices by which top managers influence employee commitment to multiple strategic goals.This paper argues that through their language, top managers can construct a context for commitment to multiple strategic goals.We therefore propose a rhetoric-in-context approach to illuminate some of the micro practices through which top managers influence employee commitment.Based upon an empirical study of the rhetorical practices through which top managers influence academic commitment to multiple strategic goals in university contexts, we demonstrate relationships between rhetoric and context.Specifically, we show that rhetorical influences over commitment to multiple goals are associated with the historical context for multiple goals, the degree to which top managers" rhetoric instantiates a change in that context, and the internal consistency of the rhetorical practices used by top managers.