儿童对非传统广告的理解是否与对电视广告的理解相当?
Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?
Journal of Public Policy and Marketing · 2013
被引 7
ABS 3
- L.N. Owen
- Charlie Lewis
- Susan Auty
- Moniek Buijzen
广告研究儿童心理学消费者行为媒体传播