The Anatomy of Competition
提出一套适用于生物和商业竞争的通用原则，指出营销策略的价值取决于其背后的竞争分析是否扎实。
This paper proposes a set of principles for the conduct of competitive analysis. These principles of competition are universal, whether applied to biological or business competition. The value of marketing strategy is proportional to the soundness of the competitive analysis that underlies it.