A Choice Sets Model of Retail Selection
提出一种零售管理者可用的方法，通过聚合消费者的选项集来评估竞争有效性并识别改进机会，模型包含五个新子集并用实证示例说明。
The authors present a method that retail managers can use to assess competitive effectiveness and identify opportunities for improvement as consumers move through the choice process. The basis of the analysis is a model of retail selection using the aggregation of consumers’ choice sets. The model involves five new subsets of the evoked set concept—action, interaction, inaction, quiet, and reject sets—and is illustrated by an empirical example.