Resources for Research and Pedagogy on New Product Development Processes
综述了新产品开发过程的研究与教学资源，涵盖数学、心理学、商业、社会学、知识管理、计算机科学和营销等多学科视角，为学者和教师提供参考。
Vithala R. Rao, Resources for Research and Pedagogy on New Product Development Processes, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 185-192