Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying
研究了组织购买中群体选择行为的权变范式,通过实证检验不同情境下群体决策的影响因素,对理解企业采购决策有参考价值。
Elizabeth J. Wilson, Gary L. Lilien, David T. Wilson, Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying, Journal of Marketing Research, Vol. 28, No. 4 (Nov., 1991), pp. 452-466