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组织购买中群体选择的权变范式开发与检验

Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying

Journal of Marketing Research · 1991
被引 33
人大 AFT50UTD24ABS 4*

中文导读

研究了组织购买中群体选择行为的权变范式,通过实证检验不同情境下群体决策的影响因素,对理解企业采购决策有参考价值。

Abstract

Elizabeth J. Wilson, Gary L. Lilien, David T. Wilson, Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying, Journal of Marketing Research, Vol. 28, No. 4 (Nov., 1991), pp. 452-466

组织购买群体决策权变理论营销研究