New Product Development Process: A Perspective for Reexamination
尽管新产品开发流程日益复杂，但过去二十年新产品成功上市的比例并未显著提升。本文提出13条战略指南，帮助企业提高新产品开发与上市的成功率。
In spite of the increased sophistication of new product development processes, the percentage of successful new product introductions has not improved significantly in the last two decades. This calls for a reexamination of the new products development process. Yoram Wind and Vijay Mahajan suggest 13 strategic guidelines for the development of new or modified products. These guidelines, if followed, could improve a firm's chances of developing and introducing successful new products.