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等待服务:延误与服务评价之间的关系

Waiting for Service: The Relationship between Delays and Evaluations of Service

Journal of Marketing · 1994
被引 386
人大 AFT50UTD24ABS 4*

中文导读

研究了服务延误时长、归因和时间填充程度如何通过负面情绪影响顾客对服务的评价,对航空业等服务行业有参考价值。

Abstract

Delays in service are becoming increasingly common; yet their effects on service evaluations are relatively unknown. The author presents a model of the wait experience, which assesses the effects of delay duration, attribution for the delay, and degree to which time is filled, on affective and evaluative reactions to the delay. An empirical test of the model with delayed airline passengers reveals that delays do affect service evaluations; however, this impact is mediated by negative affective reactions to the delay. The degree to which the service provider is perceived to have control and the degree to which the delayed customer's time is filled also indirectly affect service evaluations, mediated by the customers' affective reactions of uncertainty and anger.

服务营销消费者行为服务质量管理情绪心理学