Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures
提出用典型相关分析方法,为已知特征结构的产品构建产品空间,帮助营销研究者理解产品特征与消费者感知的关系。
Morris B. Holbrook, William L. Moore, Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures, Journal of Marketing Research, Vol. 19, No. 1 (Feb., 1982), pp. 87-98