What is This Thing called "Reputation"?
本文质疑博弈论中“声誉”概念的解释力，指出其用于解释合作行为时可能缺乏实质内容，并反思决策理论中的理性概念。
Concern for one’s “reputation” has been introduced in recent game theory enabling theorists to demonstrate the rationality of cooperative behavior in certain contexts. And these impressive results have been generalized to a variety of situations studied by students of business and business ethicists. But it is not clear that the notion of reputation employed has much explanatory power once one sees what is meant. I also suggest that there may be some larger lessons about the notion of rationality used by decision theorists.