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灰色市场与平行进口的法律地位

Gray Markets and the Legal Status of Parallel Importation

Journal of Marketing · 1988
被引 46
人大 AFT50UTD24ABS 4*

中文导读

解释了灰色市场在合法与非法营销活动中的发生机制,回顾了相关法规与司法判决,并讨论了美国最高法院即将做出的裁决对商标所有者的影响。

Abstract

The authors describe how and why gray marketing occurs in the context of legal and illegal (shadow) marketing activities. The regulatory and judicial decisions relating to gray marketing activities are reviewed and the implications of an upcoming Supreme Court ruling on gray marketing are discussed. Finally, some suggestions are offered to trademark owners who face gray market competition.

灰色市场平行进口商标法市场营销法律与商业