Communicating change
探讨组织变革中的沟通过程、沟通失败的主要原因以及成功沟通技巧，并结合实证证据，为管理者特别是人力资源管理者提供有效沟通变革的指南。
Communicating organizational change is a difficult task. Many attempts at change end in failure, and many times the failure is due primarily to poor communication and lack of acceptance of the change by employees. This article examines (1) the process of communicating for change, (2) some major reasons for communication failure, and (3) a variety of successful techniques used in organizations. Empirical evidence about communicating for change is also incorporated. Finally, guidelines for managers, with particular relevance for human resource managers, to follow in effectively communicating for major changes are presented. © 1996 by John Wiley & Sons, Inc.