The Theory of Power and Conflict in Channels of Distribution
综述了营销渠道中权力与冲突理论的研究现状，梳理了行为科学的概念基础及营销领域的实证贡献，并针对实证研究的方法和概念问题提出改进建议。
This review article develops an integrated overview of the present status of the theory of power and conflict in marketing channels. It includes a presentation of the conceptual foundation provided by behavioral science and a report on empirical contributions of the marketing literature. Since there appear to be many problems with the empirical work done in the area, both methodological and conceptual, the article also presents some proposals for clarification and theoretical development.