Nine Tested Ways to Mislead Product Planners
本文列举了产品规划者在新产品开发后续阶段应警惕的多种市场调研错误，以避免重大经济损失和职位流失。
Once concept development is completed, the next stage of the new product project has begun. It's time for more marketing research—good marketing research, because mistakes at this stage mean big money losses as well as job losses. This article sets out a number of marketing research mistakes that product planners should watch for.