Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
研究了企业进行激进产品创新时，愿意自我蚕食现有产品这一因素的关键作用，对产品经理和创新管理者有参考价值。
Rajesh K. Chandy, Gerard J. Tellis, Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize, Journal of Marketing Research, Vol. 35, No. 4 (Nov., 1998), pp. 474-487