“Forced” Adoption of Innovations in Organizations: Consequences and Implications
研究了组织成员被强制使用创新时的反应，发现即使创新者也会抵抗，但产品试用和重复使用能减少抵抗并改善评价，技术能力强的个体抵抗更少。
Once organizations adopt an innovation, they may force various individuals to use it. While researchers have frequently studied perspectives of suppliers and their customers, they have sometimes neglected the important roles of those who must use the innovation when it is provided to them. S. Ram and Hyung‐Shik Jung report results of their investigation of organizational members' responses when they are forced to adopt an innovation. The results suggest that even innovative individuals resist the innovation in the context of forced adoption. Product trial and repetitive usage significantly reduce innovation resistance and create favorable post‐adoption evaluation (attitude and satisfaction judgments). Individuals who perceive themselves to have technical competence offer less resistance to the innovation. Further, organizational members deal with forced adoption through the use of coping mechanisms such as complaining and seeking peer help.