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学术研究对MBA项目有益还是有害?

Does Academic Research Help or Hurt MBA Programs?

Journal of Marketing · 2008
被引 23
人大 AFT50UTD24ABS 4*

中文导读

研究了57所商学院18年间学术研究对学者、招聘者、申请者感知及教育表现的影响,发现研究有积极长期效应,如提升排名、降低录取率、提高毕业生起薪。

Abstract

Since the 1960s, scientific academic research has played a prominent role in most leading business schools. Recently, however, critics have argued that emphasizing research is misguided and may only serve the faculty's interests at the expense of students and the firms that employ them. This study attempts to inform this debate by investigating the short- and long-term effects of academic research in 57 business schools over 18 years on academics’, recruiters’, and applicants’ perceptions as well as on the schools’ education performance with current students. The authors find that academic research has positive long-term effects on the perceptions of these three constituents and on education performance, as well as short-term effects on academics’ perceptions. Moreover, effect sizes are large and meaningful. A persistent increase of three single-author articles per year is associated with an improvement in a school's ranking among academics by one place, a decline in its acceptance rate of 1%, and an increase in graduates’ average annual starting salary of more than $750. The authors discuss the implications of these findings and present related opportunities for further research.

商学院教育学术研究MBA项目高等教育