Determinants of Inward Technology Licensing Intentions: An Empirical Analysis of Australian Engineering Firms
本文实证分析了影响澳大利亚工程公司采用内向技术许可作为新产品开发方法的因素，包括先前经验、成本收益感知、机会意识和内部研发能力。
This article empirically examines the factors that affect Australian engineering firms' propensities or intentions to adopt inward technology licensing (ITL) as a new product development method. Kwaku Atuahene‐Gima reports results indicating that the major factors that influence the firm's propensity to adopt ITL are previous ITL experience, perceived relative costs and benefits of ITL, awareness of ITL opportunities, and the firm's internal new product development and R&D capabilities. The findings afford managerial insights into the firm's technology acquisition and marketing strategies.