Music, Mood, and Marketing
回顾营销领域关于音乐影响的研究，结合其他学科文献，提出未来研究命题，帮助营销从业者理解音乐在零售和广告中的作用。
That music affects human beings in various ways has probably been presumed as long as people have played music. Many marketing practitioners already accept this notion, given that music is increasingly used as a stimulus in the retail environment as well as in radio and television advertising. Yet, fewer than 20 published empirical studies in marketing have music as their focus. The author reviews the small body of marketing literature, surveys relevant literature outside marketing, and provides research propositions to guide future studies.