Sponsorship and recall of sponsors
通过实验室实验，研究了现场和电视赞助对受访者无辅助回忆和辅助回忆（识别）赞助商名称的影响，并讨论了受访者对体育项目的参与度。
The effect of field and/or television sponsorship on respondent's unaided recall and aided recall (recognition) of sponsors' names was explored by means of a laboratory experiment. Findings are discussed with reference to respondents' involvement with a sport. © 2001 John Wiley & Sons, Inc.