Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data
提出了新方法，利用预测试市场数据来建模消费者偏好的变化和竞争市场结构，对市场研究人员和产品经理有用。
, William R. Dillon, Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data, Journal of Marketing Research, Vol. 34, No. 1, Special Issue on Innovation and New Products (Feb., 1997), pp. 130-142