Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison
比较了联合分析和自我解释权重两种方法在测量消费者偏好时的信度和效度，发现联合分析在预测准确性上更优。
Thomas W. Leigh, David B. MacKay, John O. Summers, Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: A Comparison, Journal of Marketing Research, Vol. 21, No. 4 (Nov., 1984), pp. 456-462