Multimarket Contact and Resource Dissimilarity: A Competitive Dynamics Perspective
研究了美国软件行业中多市场接触和资源异质性如何影响企业的竞争行为，发现多市场接触使企业行动频率降低但反应速度加快，资源异质性则增强竞争性，且两者交互作用显著。
Does the competitive dynamics perspective support the mutual forbearance (Edwards, 1955) and resource dissimilarity (Caves & Porter, 1977) theories of competitive behavior? This research examines competitive behavior in the U.S. software industry and finds: (1) as multimarket contact increases, a firm moves less frequently but more quickly following the moves of rivals; (2) as a firm’s resources are more dissimilar relative to rivals, it becomes more rivalrous along both action and timing dimensions of competitive behavior; and, (3) the influence of multimarket contact on firm-level action is most influential for firms whose resources are more dissimilar relative to rivals, but its influence on a firm’s time to move is most influential for firms whose resources are more similar relative to rivals. Thus, the dynamic perspective generally supports, but goes beyond, the insights of the established mutual forbearance and resource dissimilarity theories.