个体差异变量、伦理判断与伦理行为意向

Individual Difference Variables, Ethical Judgments, and Ethical Behavioral Intentions

Business Ethics Quarterly · 1999
被引 16
ABS 3

中文导读

研究个人道德哲学、控制点、马基雅维利主义等个体差异变量如何影响营销从业者的伦理判断和行为意向,基于602名营销人员的调查数据。

Abstract

This study examined the relationship between the individual difference variables of personal moral philosophy, locus of control, Machiavellianism, and just world beliefs and ethical judgments and behavioral intentions. A sample of 602 marketing practitioners participated in the study. Structural equation modeling was used to test hypothesized relationships. The results either fully or partially supported hypothesized direct effects for idealism, relativism, and Machiavellianism. Findings also suggested that Machiavellianism mediated the relationship between individual difference variables and ethical judgments/behavioral intentions.

市场营销商业伦理个体差异道德哲学