Global Logistics System Asia Co., Ltd
研究20世纪90年代中期香港航空货运业中由四家国际航空公司推出的电子交易网络,分析其成功因素:限制服务以维护利益相关者权力分配,以及利用创始航空公司的本地优势进行推广。
This case study examines the air cargo industry in Hong Kong, where an electronic trading network was launched by four international airlines with considerable success in the mid-1990s. Two key factors explain the success. First of all, the electronic network limited its service to preserve carefully the distribution of power among the stakeholders. Secondly, the system roll out took advantage of the four founding airlines’ local strongholds as points of departure. The case study also addresses the possibilities of extending the network into a full-scale electronic market for Hong Kong's air cargo community.