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合同分销渠道中的冲突解决过程

Conflict Resolution Processes in Contractual Channels of Distribution

Journal of Marketing · 1992
被引 167
人大 AFT50UTD24ABS 4*

中文导读

基于权力理论和关系交换理论,研究了快餐特许经营渠道中冲突解决策略的选择,发现整合式问题解决最常用,但在高利害、复杂或政策性问题且加盟商依赖度高时,偏好第三方干预。

Abstract

On the basis of power theory, theory of relational exchange, and related literature from the fields of organizational behavior, political science, and communications, a set of hypotheses are derived to predict the choice of the four archetypal conflict resolution strategies proposed by March and Simon. Specifically, the contingent impacts of issue characteristics, dependency, and the emergent sentiments of relationalism on this choice behavior are evaluated empirically within the franchised channel of fast food restaurants. The results reveal a high overall incidence of the integrative problem-solving approach, but a preference for third-party intervention when the disputed issues involve high stakes, complexity, and policy connotations and when the franchisee dependency is rated high.

渠道管理冲突解决组织行为分销经济学