Rediscovering Satisfaction
通过对技术产品拥有体验的纵向现象学研究，发现传统满意度范式在某些情况下不足，提出更整体、依赖情境的动态满意度过程模型。
The authors present a phenomenological and longitudinal investigation of satisfaction, as revealed through consumers’ ownership experiences with technological products. The study seeks to serve a provocative role in this mature research area by stepping back from the historically dominant comparison standards paradigm to question, invigorate, and, in certain ways, redirect satisfaction research along emergent lines. Although results show that the dominant paradigm of satisfaction and its competing models (i.e., those based on the confirmation/disconfirmation of preconsumption standards) are distinctly operative in some of the consumer cases, they are also found to be insufficient or even irrelevant in others. The authors consider several theoretical extensions in light of this learning and induct a new satisfaction paradigm. Overall, the findings support a more holistic, context-dependent, and dynamic process of satisfaction. This process is revealed as a multi-model, multi-modal blend of motivations, cognitions, emotions, and meanings, embedded in sociocultural settings, which transforms during progressive and regressive consumer–product interactions.