The Credibility–Cooperation Connection at the R&D‐Marketing Interface
研究了80家技术密集型企业中研发经理对营销信息和营销经理的可信度感知，发现这些感知在高整合与低整合公司中差异显著，且组织实践影响感知，当组织实践促进合作且研发认为营销输入可信时，研发与营销的合作最高。
Research and development (R&D) managers' perceptions of both marketing information and marketing managers are analyzed using an information and source credibility framework. The findings are based on a study of R&D directors in 80 technology‐intensive companies and focus on activities and interactions during the new product development process. The authors found that the R&D managers' perceptions differed significantly in high and low integration companies. These perceptions also were influenced by various organizational practices. The R&D‐marketing cooperation was highest where organizational practices were conducive to cooperation and R&D perceived marketing input as credible. Several implications for creating a corporate climate conducive to interfunctional cooperation are developed.