The Growth Matrix of the Sale
基于成长矩阵的销售模型揭示了直接成长率与间接成长率两个维度，前者反映销售强度，后者体现产品间相对销售增长，通过同时观察两者可了解销售的绝对与相对变化。
The model of the sale based on the growth matrix shows a double aspect of growth: one which is related to the direct growth rates and which expresses the intensity of sales, and another which is related to the indirect rates and shows a relative sales growth of one product in relation to another. The indirect sales growth provides us with knowledge about the relative relations of the sales growth. By simultaneous observation of the direct and indirect growth rates, we are in a position to find out the absolute and relative changes of sales during a period of time, and through the matrix of growth we present a complete structure of the sales growth.