A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process
通过纵向数据追踪消费者满意度的动态变化,分析认知过程如何随时间影响满意/不满意判断,对市场研究和消费者心理学者有参考价值。
Priscilla A. LaBarbera, David Mazursky, A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process, Journal of Marketing Research, Vol. 20, No. 4 (Nov., 1983), pp. 393-404