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消费者满意/不满意的纵向评估:认知过程的动态方面

A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process

Journal of Marketing Research · 1983
被引 395
人大 AFT50UTD24ABS 4*

中文导读

通过纵向数据追踪消费者满意度的动态变化,分析认知过程如何随时间影响满意/不满意判断,对市场研究和消费者心理学者有参考价值。

Abstract

Priscilla A. LaBarbera, David Mazursky, A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process, Journal of Marketing Research, Vol. 20, No. 4 (Nov., 1983), pp. 393-404

消费者行为市场营销认知心理学满意度研究