Cinema Advertising
研究了美国影院屏幕作为广告媒介的优缺点，提供了观众人口统计和心理特征，以及观众对广告的回忆和态度数据。
Abstract Abstract The use of theatre screens as a valid advertising medium has not been fully utilized by American advertisers. This medium is discussed in terms of its advantages and limitations, and a profile of audience demographics and psychographics is provided. Research data on recall and patron attitudes regarding use of the medium as well as the attitudinal effects of its use on products are included.