Recovering Micro Parameters from Aggregate Data for the Koyck and Brand Loyal Models
研究了如何从加总数据中估计Koyck模型和品牌忠诚模型的微观参数，对使用加总数据进行广告效果和品牌忠诚度分析的研究者有用。
Vinay Kanetkar, Charles B. Weinberg, Doyle L. Weiss, Recovering Micro Parameters from Aggregate Data for the Koyck and Brand Loyal Models, Journal of Marketing Research, Vol. 23, No. 3 (Aug., 1986), pp. 298-304