Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?
回应Pollay对广告非预期后果的评论，重构其隐含思路后指出其论据薄弱，并认为批评者因不喜欢广告反映的现实而攻击广告是不公平的。
The author responds to Pollay's review of the "conventional wisdom" or "prevailing opinion" about the unintended consequences of advertising. After (re)constructing the implicit train of thought underlying Pollay's reflections, he suggests that the thin strands of the arguments Pollay cites compose only the weakest logical thread. The author finds unfairness in the attacks of critics who would smash the advertising mirror because they do not like what they see in it.