National Boundaries, Border Zones, and Marketing Strategy: A Conceptual Framework and Theoretical Model of Secondary Boundary Effects
探讨国家边界对边境区域营销行为的影响，提出理论模型描述边界造成的空间复杂性，为营销策略和政府政策提供启示。
Although national boundaries figure centrally in the definition of international marketing, the topic has not been explored fully. The author attempts to remedy this by surveying national boundary concepts and introducing a theoretical model and propositions describing the influence land boundaries have on actors in their immediate vicinity, the border zone. Dynamic national systems meet at national boundaries, and the resulting discontinuities produce spatial complexities critically important to marketing behavior in the border zone. Implications for market strategies and government policy are provided.