Consumer (Mis)Perceptions and Usage of Third Party Certification Marks, 1972 and 1980: Did Public Policy Have an Impact?
研究消费者对第三方认证标志的误解和使用情况，通过1972年和1980年的两次调查，发现尽管公共政策影响了认证标志的信息内容，但消费者的误解仍然存在。
This article reviews the provision of information on third party certification marks to consumers, focusing on the potential for misperceptions. Two consumer studies are employed to examine the changes in consumers’ perceptions and usage of one certification mark in 1972 and 1980. The relationships between misperception of the marks and usage were positive in both years. In spite of public policy, which impacted the information content of certification marks, significant consumer misperceptions of the certification mark examined still exist.