Approaches to Accelerating Product and Process Development
基于多行业经验，识别了八种加速新产品开发的方法，并评估了每种方法的潜力、局限和风险，对管理者制定策略有参考价值。
How can organizations shorten the length of the new products development process? This is undoubtedly one of the key questions facing managers today. One important goal is early market entry, maximizing competitive advantage in the process. Bela Gold draws on his experience with product and process development in a wide array of industries to identify eight approaches to accelerating development. Drawing on his field research, he briefly appraises the potentials, limitations, and risks of each and then discusses implications for a more promising strategy.