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出口机会的识别:一种转移份额方法

Identification of Export Opportunities: A Shift-Share Approach

Journal of Marketing · 1985
被引 49
人大 AFT50UTD24ABS 4*

中文导读

介绍了一种名为转移份额分析的技术,该技术原本用于区域分析,现在被用来筛选市场和产品,帮助企业在20世纪80年代寻找高潜力的出口机会。

Abstract

The search for new export markets is a high priority for firms in the 1980s. This article considers a technique that could be useful in screening markets and products for possible export opportunities. The technique is called shift-share analysis and has been heretofore employed primarily in regional analysis studies. We demonstrate the manner in which shift-share analysis can aid in the generation of product/market sets having high export potential.

国际贸易产业组织市场营销区域经济学