Organizational Commitment and Marketing
研究了组织承诺作为营销人员工作绩效的一个维度，构建了承诺模型并基于900多名营销专业人士的数据进行了部分检验。
The concept of commitment as a dimension of marketers' job performance has received little attention in the marketing literature. This article develops a commitment model, conducts a partial test of the model, and empirically examines the organizational commitment of over 900 marketing professionals.