Evaluating Planned Organizational Change: A Method for Assessing Alpha, Beta, and Gamma Change
提出一种方法,用于区分和测量组织变革中的三种变化类型:阿尔法(数值变化)、贝塔(尺度变化)和伽马(概念重构),帮助研究者更准确地评估变革效果。
James R. Terborg, George S. Howard, Scott E. Maxwell, Evaluating Planned Organizational Change: A Method for Assessing Alpha, Beta, and Gamma Change, The Academy of Management Review, Vol. 5, No. 1 (Jan., 1980), pp. 109-121