Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
研究了在复杂购物环境中,不同年龄和认知能力的消费者使用营养标签信息的能力差异,发现老年人和认知能力较低者更难有效利用营养信息。
Catherine A. Cole, Gary J. Gaeth, Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment, Journal of Marketing Research, Vol. 27, No. 2 (May, 1990), pp. 175-184