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复杂环境中使用营养信息能力的认知与年龄差异

Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment

Journal of Marketing Research · 1990
被引 73
人大 AFT50UTD24ABS 4*

中文导读

研究了在复杂购物环境中,不同年龄和认知能力的消费者使用营养标签信息的能力差异,发现老年人和认知能力较低者更难有效利用营养信息。

Abstract

Catherine A. Cole, Gary J. Gaeth, Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment, Journal of Marketing Research, Vol. 27, No. 2 (May, 1990), pp. 175-184

消费者行为认知心理学老年学市场营销