Person-Situation: Segmentation's Missing Link
提出一个通用框架，将使用情境和情境中的人作为市场细分和营销策略的合法且有用的基础，弥补了传统细分忽视情境的不足。
Has usage situation been overlooked in market segmentation? A general framework is offered which positions situation and person within situation as theoretically legitimate and potentially useful bases for segmenting demand and targeting marketing strategy.